19/05/2024

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Celebrating B Corp Month: How Becoming a B Corp Can Enhance Your Business

Celebrating B Corp Month: How Becoming a B Corp Can Enhance Your Business

Each and every yr in March, Rubicon® proudly celebrates B Corp Month together with the relaxation of the United States and Canada. We have held our standing as a Accredited B Company for a 10 years which, between other factors, demonstrates our dedication to a lifestyle that benefits and values employee engagement.

In 2012, Rubicon achieved Licensed B Corp standing for the initially time, and given that then we have greater our assessment rating each and every calendar year, which is a testomony to the dedication of all of our personnel, from the executive level to our superb Purchaser Treatment group that will work challenging to give the optimum amount of support possible.

What Does it Indicate to be a B Corp?

The B Lab Worldwide web site states that a B Corp Certification shows that a enterprise is meeting high expectations of confirmed overall performance, accountability, and transparency on various things this kind of as staff gains, charitable giving, and offer chain methods. Certification is primarily based on a few main conditions:

  • Demonstrating superior social and environmental effectiveness by achieving a B Impression Evaluation rating of 80 or higher than
  • Earning a motivation to shifting their company governance framework to be legally accountable to all stakeholders
  • Maintaining transparency by permitting info about their general performance to be calculated in opposition to B Lab’s specifications and made publicly accessible on their B Corp profile on B Lab’s internet site

How B Corp Certification Can Enrich Your Organization

As I mentioned over, a business enterprise should enhance on its environmental, social, and governance (ESG) practices in buy to reach B Corp position. Whilst creating these improvements is excellent from a advertising and general public relations standpoint, the added benefits do not finish there. Enhancing on these aspects of a enterprise is important to individuals and staff members, and elevates a company’s base line.

The bulk of individuals concur that they are additional most likely to choose a brand name that practices environmental and social obligation about one particular that does not, and they system on growing the sum of environmentally friendly products they obtain in the close to foreseeable future.

From an staff standpoint, corporations with potent sustainability techniques see an raise in efficiency, loyalty, and all round talent attraction and retention. Lots of prospective workers choose this into consideration when searching for jobs, and in many cases it can be a selecting variable for accepting a placement.

Building environmentally friendly adjustments this sort of as decreasing electricity usage or material usage can also preserve a organization dollars. Minimizing electricity and water utilization or encouraging the use of reusable bottles, cups, and utensils in excess of one use merchandise can make a significant good impression on a company’s base line.

Rubicon is very pleased to have been B Corp Qualified for 10 decades, and we will keep on operating challenging to keep its certification and improve its rating. B Corp Certification is some thing all businesses should really consider getting, and a little something personnel really should search for out in the firm for which they choose to operate.


Jennifer Thompson is Vice President of Expertise and Culture at Rubicon. To continue to be forward of Rubicon’s announcements of new partnerships and collaborations all-around the globe, be sure to abide by us on LinkedIn, Fb, and Twitter, or speak to us nowadays.